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A
logo is an integral part of your brand identity. Your logo defines who you are
in graphical terms.
It represents your company. A good logo must serve as a memory jogger. A viewer
should be able to form an association with your business after seeing your
logo. An association that is revived every time the viewer encounters your
logo. Towards this end, a logo needs to be attractive, highly simplified and
completely compatible with the image of your company. |
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Features of
a GOOD logo:
A
good logo is strikingly simple and unique to your company.
The 'Less is More' principle is a good one to follow when it comes to logos. A
logo should ideally represent one idea and not try to embody too many concepts.
Colors should be kept to a minimum of two or three. This also helps in keeping
printing costs down since logos need to be used in different promotional media
and printing techniques that may have in-built limitations. Your logo must be
original and instantly recognizable. It should not be a copy of somebody else's
logo.
A good logo can be reduced and enlarged without loss
of clarity and without distortion.
A logo should be consistent in appearance no matter how or where it is used,
even if it is blown up to a 100 feet or reduced to a quarter of an inch in
height. This means you need to use simple graphic shapes and vector formats.
This is exactly what you get with LogoSmartz. All our symbols are
professionally designed to work in every possible situation. The logo is
generated in EPS (Encapsulated Post Script) format which is a high resolution
vector format suitable for printing.
A good logo harmonizes with the image of the company
it represents.
If your company produces heavy machinery, a cursive font would look
completely out of place in your logo. Neither would you choose colors like
lilac and pink. Heavy bold fonts and colors like gray and red would be much
more suitable. Similarly if you run a florist shop, cursive fonts and a hint of
pink in the logo would look completely appropriate.
A good logo must project an idea in a nutshell.
Maybe your logo could represent what your company does or represent a symbol
associated with your company's activities. It could even represent a letterform
that could be the initial of your company name. In LogoSmartz, we have provided
you with the flexibility of designing the kind of logo you want by giving you a
number of logo creation options. You can create a logo either from a pictorial
symbol or a stylized letterform or even a ready to use logo template.
A good logo must have few colors that can be easily
reproduced.
It isn't a good idea to have too many colors or gradations of color in a logo.
Flat, solid colors work best and can be reproduced with most printing
processes. Remember the colors you choose should go with the kind of business
your logo represents. A solicitor's logo could be in dark blue and gray but a
babysitting service could have a colorful logo with orange and purple. The more
logos you create, the more you will hone your skills of logo creation.
Check out LogoSmartz's unique features that make
logo creation a pleasurable and simple task.
Download a FREE trial of LogoSmartz! |
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